Founder's Letter
The childhood we can give
By Gustavo Contreras Dvorak
February 2026
Amsterdam, The Netherlands

I belong to a transition generation — old enough to remember life before the internet (barely), young enough to have grown up alongside it. Most of my childhood playtime was off-screen, yet I learned HTML before I learned to drive. Technology, for me, was something you used, not something you lived in.
As a parent, that perspective has become impossible to ignore. My children will never know a world without smartphones, AI assistants, and algorithmically curated experiences. For them (and to some extent for all of us) technology isn't a separate thing. It's simply part of reality. And that creates a tension I, and many other parents, feel deeply: how do we protect our kids and create a healthy balance with technology, while still nurturing curiosity, exploration, and wandering—without trying to erase something that has become part of the environment itself?
Many times, I’ve found myself wanting to intentionally remove digital stimuli altogether. But I don’t believe that’s the right answer. Instead, I’ve been trying to shift the question from “how much digital time is healthy?” to “what is that time being used for—and why?”
There's a fundamental difference between technology as passive consumption and technology as a tool for creativity, learning, and shared experience. Between systems designed to extract attention and tools designed to support learning and exploration. The difference isn't the hardware. It's the intentionality behind the design.
That belief is what we're building around now. Technology for families that is safety-first, parent-led, and intentionally designed, where trust, boundaries, and developmental value are first-class constraints, not afterthoughts.
We can't give our children the childhood we had. But we can build intentionally for the one they're growing up in.